History of the L'Équipe Morzine hotel
The Team: A hotel since 1957 with a family history since 1933!
It was in 1933 that the Béard family decided to settle in Morzine. Pierre Béard, a lemonade maker, and his wife Odette Maillard left Évian to settle in Morzine with their son Pierre-Louis, then one year old. They bought a plot of land and built a small wooden garage on it.
1933
The wooden garage
Meanwhile, in 1934, the Heckel company of Saarbrücken began construction of the Pléney cable car in Morzine. It was inaugurated in January 1935 by the Minister of Labour, Paul Jacquier. At the time, it was the third cable car in France dedicated to winter tourism.
1934
construction of the Pléney cable car
During World War II, Pierre and Odette closed their garage and went into exile in Switzerland after being denounced. Upon their return to Morzine, they discovered their garage had been looted, but they didn't give up and redoubled their efforts to restart their business.
39-45
Seconde guerre mondiale
In 1950, they expanded the garage by acquiring an adjacent plot of land, which allowed them to build a bar there. At that time, Morzine was among the most important resorts in the Northern Alps, after Megève and Chamonix.
1950
enlargement
However, on January 21, 1956, a fire destroyed everything. While Pierre and Odette considered returning to Évian, their only son, Pierrot, insisted on staying in Morzine.
1956
the fire
Having met Adèle Richard, who would become his wife, he decided to rebuild a hotel on the ruins. With the help of an architect, Pierrot designed the plans, and the new bar opened its doors on December 15th of that year.
1956
the reconstruction
Pierrot and Adèle then took over the management of the hotel, which, at the end of the 1960s, had a total of 35 rooms. The years passed, and the establishment continued to develop: expansion, swimming pool, ski room, and many other improvements.
1960
In 1993, Patrick, Pierrot's son, and Annabel, his wife, took over the management of the hotel. Under their management, the establishment underwent a significant phase of modernization.
1993
new generation
In 2005, they launched a vast renovation plan: creation of a squash court, construction of a two-level underground parking lot in 2006, redesign of the gardens in 2007, addition of a fitness room in 2008, and creation of six additional bedrooms in 2009, two of which are adapted for people with reduced mobility.
2005
renovation
Between 2011 and 2016, several major modifications were made: the rooms were enlarged, duplex rooms were created, the facades were renovated, and a fourth floor was added. In 2016, the south wing was also remodeled with the addition of spacious 50 m² suites and a gable roof.
today
A family from Morzine welcomes you
Annabel and Patrick are joined by their children: William, a chef, and Betty.
Their youngest daughter, Alice, chooses to dedicate herself to horseback riding. On September 21, 2024, Ethan, son of William and Cynthia, joins the Béard family.